First, get your list ready for import. You’ll have to extract your customer list from your order database. Hopefully you have access to it, or you know someone who does. Then get it into a spreadsheet. The data fields you’ll need are: First Name, Middle Name, Last Name, and Email. I also recommend including the Customer ID if you have that field in your database. If you are including the Customer ID in your list, you’ll want to rename this field to Foreign Key. This lets your software know that this is a unique record.

Next, you’ll need a good email marketing software package to import your list into. After a little searching online, I came across a superior solution. It’s a program called PHPList. This is not Windows software you can simply download and install on your PC. It is actually for use on a web server. This is very cool, since you can do everything you need remotely, just using a web browser.